Consistency in photos is contradictory with what most Airbnb hosts look for, that is provide a unique and diferentiated experience to guest, who on the other side look for characteristics and details that distinguish a listing from the other. Airbnb is not Holiday Inn, we don't provide standardized furniture and services around the world , we have personalized contact with the guests, we love to "spoil" them a little and we get our highest satisfaction when they enjoy the little details we took care of, or when they appreciate the way we decorated the space. Their search is intended to get the most information as possible, usually through photos and commentaries, to understand what is the REAL thing of the listing.
I am Superhost since almost the beginning, and a few months ago I received an invitation to go Plus for one of my listings. Have to say that here in Brazil Airbnb Plus isn't as strong yet, therefore not affecting so much the results as is doing in other countries (which is something scary because it looks like they want to force hosts to go Plus or be smashed by the statistics). The invitation was sometinhg like: "Given you are a recognised host, and you have beautiful reviews, and your apartment has a great modern design... etc. you are invited to take part to the newly integrated Plus program for zero cost".
At the beginning I was really excited about the invitation, because I saw it as a reward to all the effort I was doing, a way to go more than "super". I have quite reasonable photos in this specific listing, altough being the only one I didn't call a professional photographer for, but I thought the Plus photographer would make the difference, so I went on. After many (and quite irritating) back-and-forth modifications of my listing they finally showed me the VERY FEW pictures they chose for it. There's no way I'll move from my 90% or above occupation listing to a totally unattractive Airbnb Plus listing, with few REDUNDANT pictures (such as 2 identical pictures of the bed, and that's all they would give concerning the bedroom)!! Besides that, they're asking to re-invent the wheel with new descriptions of the place in a fashionable manner. Why should I change a winning team?
To my surprise, I was lately invited to go Plus with a second listing just a few weeks after I published it, that is, with only a couple of reviews. I thought the reason was that I am a superhost, and that the listing looks nice with really nice pictures (this time, of a professional photographer), or that I was already going Plus with another listing. But then I figured out that Superhost status is not a must have to enter the Plus program, and listing with a single review can be Plus as well. Guests really find this listing attractive and there's NO WAY I'll let any photorapher following standard guidelines to reproduce with an inadequate set of pictures all the effort that I invested in reforming, decorating and making the ambient comfortable.
All this is so weird, because it's going the opposite way the foundators followed when they decided to expand Airbnb, that was by providing high-quality, detailed and design-focused pictures of the places. I really see no use in the Plus program if access is not related to long-awaited, high-effort and publicly-recognized rewards, that is already the Superhost status. Bad pictures will make the rest.
And, congratulations Larissa for your wonderful listing.