@Lizzie I think I posted this on another thread a while back, but am adding it here in case it is helpful.
- Make use of the free Airbnb photography service if it’s available to you, but still make sure you prepare your place well before the photographer comes and that it is clean and tidy and looking its best.
- Make sure your header image works in the cropped header format.
- Only use in focus, high resolution photos, including any maps.
- One of the most important aspects is lighting. In general, natural daylight is much more flattering. Pick a nice bright sunny day, open the curtains/blinds as wide as possible. Unless you have professional lighting equipment, minimize the use of artificial light, which can give photos a weird yellow tone, or flash photography, which can make them look stark and bleak.
- If you have problem focusing using natural light use a tripod. If you haven’t got one, steadying the camera on a stable surface at the height you want works just as well.
- If the view from the windows isn’t so attractive, shooting interiors on a bright, sunny day helps to ‘blow out’ the view, i.e. you won’t really see it. Don’t focus on the windows though as it can make the rest of the room look dark.
- If, however, you have nice views, make sure you take images of them on a nice, bright, dry day, but remember shooting exteriors is very strong sunlight in the middle of the day can cast harsh shadows. Morning or late afternoon light is usually prettier. So, this goes for images you take of your neighbourhood as well. Don’t shoot your street on the day the bins are put out for collection!
- Think about angles and composition, including where you crop the images. Try not to chop off bits of the main features you are showing.
- Shoot straight on if possible, not from above. Or, sometimes you need to get low down, even on the floor, to get the best angle. Think about what is important to show in that image, e.g. do you need to show that much ceiling, or would it be better to lower the angle?
- Step back as far as you can to get more of the room in shot, but if you are taking pictures of ‘details’ don’t have lots of unnecessary space around them.
- Try to get your horizontal and vertical lines as straight as possible, e.g. the edge of the floor, sides of the doors, chimney breasts etc. It just looks neater, as does closing the door if you are taking an image from inside a room (unless there is something particularly lovely visible through that door).
- You may want to photograph some of the conveniences you offer guests, e.g. washer/dryer, storage etc. but if these are not particularly photogenic, maybe include them in your description instead. If you really want to show these conveniences, first try to make them look as attractive as possible. E.g. if it’s the inside of wardrobe, invest in a set of matching wooden or fabric hangers.
- If you have the budget, matching bedlinens look great. Pick plain, neutrals that go with your room, or if you want to use pattern, make sure they match each other AND the décor of the room. Plump up pillows/cushions, but tuck in duvet covers and blankets etc. neatly. Think about how a bed looks when you go to a hotel, or look up images of hotel bedlinen.
- Declutter. Hide away cables, extension plugs etc. In the bathroom pics, put the toilet lid down and hide away as many toiletries and cleaning materials as possible. If you want to show that you provide toiletries, take a close-up pic of the nicest looking ones you have.
- When photographing guest books or similar, make sure you shoot them straight on, against a plain, uncluttered background and that the comments are in focus.
- Edit your selection of photos and make sure they are of a similar quality, including those of your neighbourhood/surroundings. Twenty photos are probably enough. Don’t use two or more shots that are almost the same, just pick the best one.
- Make sure you include relevant and descriptive captions.