@Monsur2 We post a higher rate on the weekends and a lower rate on the weekdays
(about a 10-15 dollar difference. We also offered a 4 day discount, which got us some rentals from Wednesday to Sunday or Monday through Friday, filling our calendar. It took some time, but we are happy with the results and now have people who will rent for a week or 10 days, even though we have removed the discount.
@Monsur2 Have you researched hotel costs during the week in your area. Make sure you compare their prices to your nightly rate plus service fee AND recognise that any VAT they charge will be claimable back if it is a guest working in the area.