@Claire1957 I think many people forget that the travel industry is a dynamic industry. There is not always going to be demand for your AirBnB, regardless of what you do. I think lowering prices and cleaning fees isn't always the way to go. I keep my price the same and just stay empty if I'm not booked. While this may sound flippant, and as if I don't need the money, that couldn't be further from the truth. However, I believe that a stay at my place is worth what it's priced at, and I'm not going to lower the price just to attract business. When the price gets too low, the not-so-great guests come to stay, and that creates its own problems.
While you may be priced in line with the other AirBnBs in your area, they may have different amenities, different capacity, etc. I'm a firm believer in deciding on the value of my place, and then letting the bookings play out as they will. I'm sure to be an outlier with this philosophy, but that's how I feel. Good luck, Kia