Introducing new Airbnb Categories

Airbnb
Airbnb Staff
Airbnb Staff

Introducing new Airbnb Categories

tools-categories-XL_(2) copia.png

 

 

 

In May, we introduced Airbnb Categories – a new way of making millions of unique homes discoverable to guests who would have never known existed otherwise. We want to ensure guests looking for a unique space, like yours, can easily find it in categories and feel enticed to book. 

So, we’re introducing new Airbnb Categories:

  • New: Listings added to Airbnb within the past 10 weeks
  • Trending: Highly rated homes receiving more listing views than the previous week
  • Hanoks: Traditional Korean homes constructed of natural materials 
  • Top of the world: Places guests can stay around 10,000 feet above sea level, often with stunning views
  • Adapted: Spaces confirmed to include accessibility features, like step-free paths to the guest entrance, a bedroom, and a bathroom
  • Play: Listings with basketball courts, game rooms, trampolines, water slides, and more
  • Private rooms: This update to our Shared Homes Category offers 1.2 million beautiful and affordable spaces of all types, excluding hotels

Additionally, starting early in 2023, you’ll also be able to check which category your listing is in and provide more specifics about your space – we’ll share more info about this soon. 

 

Read more about it on the Resource Center.

42 Replies 42
Laurelle3
Level 10
Huskisson, Australia

@Jenny, for me when travelling I am not interested in the categories and I am only interested in place where I want to stay. Next for me is the price per night which then leads me to the thumbnail picture of accommodation that might interest me.

 

When scanning through the accommodation pictures there is often too many with wine glasses, coffee machines and views of the local area, they are a turn off for me. It is not the desired feeling or experience that I can have but it is what are they not telling me about the rooms or space that are not shown, what is wrong with the accommodation or missing. Or it is it clean and do they offer me the items that I may require or use for the stay. I then look at the list of items that the property offers and has available.

 

Next, for me is looking at the reviews and this is the last decider. Now that I have been hosting and reading host views on CC forum you can get a feeling from the guest reviews. if these reviews are are positive or negative. You have to read the star score and the words written to see if they match because some guests don't understand the star system and some people never give 5 stars. Like many hosts before me have stated "there are to many categories and where does my accommodation/property fit." The new number of categories is 55, my question is; Do I have time to look at all of these categories and how can I put words into my description to fit in as many as I can for my accommodation/property. The number is overwhelming.  

 

I have been doing my own verbal research from guests staying. I ask them: What do they look for on the Airbnb web page when they stay. Most of our guests travel from within our NSW state or they are passing through from northern or southern states.

There answers have been; location on the map, dates available, price and how close to the shops and beach, then they check the reviews, 

 

Kristina46
Level 10
Hawaii, United States

LOL regarding wine glasses. . As a newbie host in 2010 I probably threw a couple of wine glasses in the photos.  It’s hosts doing that you know. They think they are setting up an architectural digest photo shoot. 😅

 

but up you did make me think I should look over my listing just in case I missed an errant wine glass 😅

Laurelle3
Level 10
Huskisson, Australia

@Kristina46 I often think the wine glasses is saying come here and drink have a good time, party and what follows who knows. Maybe this is why there is some complaints from hosts.

 

The coffee machine was a marketing tool which Airbnb recommended to have and promote. Yes we have a distant photos on the bench and leave different strengths of pods which are rarely used.

 

I think we are becomming puppets, robots and forever changing and adapting to the "New " suggestions, ideas that are arriving from Airbnb.

However, we need to make our own decisions as we are all grasping for the samething - Bookings. Some want more and some want fewer bookings for our buisness or money making machine with the help of Airbnb or other platforms.

 

 

 

Sybe
Online Community Manager
Online Community Manager
London, United Kingdom

@Laurelle3 Very interesting and thorough strategy, though it makes sense what you look out for and why. All guests are different and while some may use the categories, others like yourself may look out for very different things. Thanks for sharing your thoughts! 😃


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Mike-And-Jane0
Level 10
England, United Kingdom

@Laurelle3 interesting feedback on photos. For 2 of our listings we have a picture of the building. for 1 a picture of the bedroom. Do feel free to have a look and let us know if they would put you off looking further.

Mathilde100
Level 2
Auckland, New Zealand

I've had a look also, what a lovely property you have there! I'd like to add that for me it depends for what reason I'm looking. Traveling to the UK, to stay in a historic building like yours, I might adapt my route somewhat. A photo of a cozy inside living room and bedroom does draw me in, as well as the photos of the building in your case. As has been said before, number of beds, price, and full kitchen are important too. I like to see the beds and the kitchen in the photos too. 

Laurelle3
Level 10
Huskisson, Australia

@Mike-And-Jane0 thank you for the offer to have a look at the 3 pictures of your property "The Old Rectory". The photos of the building and gardens are calling me to look at in preference to the photo of the Entire home/apt. 1 bed.

But as I have said it is the cost and number of beds that you are offering. All 3 listings have kitchens to prepare meals (cost saving while travelling) which is great. 

You should be proud of your property that you share with guests and the reviews are all complimentary to you and your helpful information about your local area and walks. Your pets even got a mention along with the sheep and birds.

For me I would stay at your place for the history, gardens, open countryside and not to far to the shops and resturants but I would be using the kitchen. A tick from me. 

  

 

Mike-And-Jane0
Level 10
England, United Kingdom

@Laurelle3 thanks for looking. I shall switch the picture of the outside to the 1 bed apartment as well. I suspect the age of property is our USP so we probably should focus on that.

Michael5047
Level 5
West Palm Beach, FL

more categories?

 

I thought Airbnb was removing this because their search algorithm wasn't working that great.

 

I do like it though.

Mike from West Palm
Huma0
Level 10
London, United Kingdom

@Michael5047 


@Michael5047 wrote:

more categories?

 

I thought Airbnb was removing this because their search algorithm wasn't working that great.

 

Who told you that? As far as I can see, Airbnb are clinging on to the idea of categories for dear life. They can't, after announcing it as 'their biggest change in a decade', or whatever the wording was, just scrap it after a few months and admit that it was a disaster.

 

No, Airbnb claim to have had one of the best quarters ever. Meanwhile, the share price continues to drop... So clearly, not everyone believes the hype. Time will tell, but they seem hell bent on pushing this whole category idea no matter how many hosts and guests say they hate it (none of my guests have found it useful at all).

Jenny
Online Community Manager
Online Community Manager
Galashiels, United Kingdom

Hi @Michael5047 

 

Glad you like it!

Over time, we're planning on introducing even more categories that showcase the unique features and special locations of your properties.

 

We'll also be looking to Hosts to help inform the future iterations of categories, so if you have any suggestions let us know. 🙂

Thanks,

Jenny


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Trude0
Level 10
Stockholm County, Sweden

Not sure we really needed more categories… 

 

What we do need, is for Airbnb to make sure listings are in the right categories, and that the category system is ”fair”, i.e gives us all equal oportunities to succeed.

There are countless posts in CC showing this is far from reality. 

Jenny
Online Community Manager
Online Community Manager
Galashiels, United Kingdom

Hi @Trude0 

 

Thanks for sharing your thoughts!

 

I've made sure that we've taken a note of your feedback.

 

Jenny 


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Emiel1
Level 10
Leeuwarden, The Netherlands

Although it can be seen now (using a "trick") which categories are assigned to a listing, it is a good idea to have a more direct feature to check this.

 

But the "catagory" homepage is IMO still a useless feature as long it is not possible to make any filtering on a more specific area. When clicking in "destinations" and enter an area, the catagories will disappear.

Bhumika
Online Community Manager
Online Community Manager
Toronto, Canada

Hello @Emiel1 ,

 

Thank you for your active feedback. Can you please elaborate on how we can improve this feature? This feedback will help us to create a better user experience.

 

Bhumika

 

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Emiel1
Level 10
Leeuwarden, The Netherlands

@Bhumika 

 

I use the website.

The "categories" feature only works when using the map.

 

I can provide an example:

 

Imagine: I am looking for a CASTLE in the US.

 

 www.airbnb.com shows by default a menu with all the categories.

 

I choose category Castles

I see listings in my region categorized as castle

Then choose (or enter) in destination field: US and click "search"

Then the whole category menu disappears and i am in "normal search" mode.with different type of listings. Nothing anymore to filter for castles !

(so my choice for "castles" is ignored)

 

The only way to achieve such search is by using the map:

 

I choose category Castles

I see listings in my region categorized as castle

Then I choose button "show map"

Then I have to scroll all the way over the Atlantic Ocean towards US !

Then i choose button "show list" to see listings categorized as castle.

 

Bhumika
Online Community Manager
Online Community Manager
Toronto, Canada

@Emiel1 Thank you for the detailed feedback, this helps. Will forward it to the relevant team.

Gillian166
Level 10
Hay Valley, Australia

@Bhumika  and @Emiel1  wrote, the categories need to be a filter after a guest has chosen a destination.  I've also brought this up at least 4 times.

Emiel1
Level 10
Leeuwarden, The Netherlands

@Gillian166 

 

Indeed.

Or at least the choice already made for a certain category must be remembered (with option to turn it off) when searching.

Bhumika
Online Community Manager
Online Community Manager
Toronto, Canada

@Gillian166 Thanks for clarifying. Noted the suggestion, will report it to the relevant team.

Deb75
Level 6
Altamont, TN

All HYPE ....'will report it to the relevant team'...Airbnb has screwed up royal. But they will die on the vine before admitting it. Guests are annoyed and hosts are quitting.  Need more to 'report to the relevant team'????  What is it about today that makes what someone might expect to be a normal human CHANGE something because.....it's just time to change something...be in phones, cars, tv's...and now a program and platform that was working great for all involved was changed...why?  because someone (we know who) decided that it 'needed changed'...for no other reason than that .  So he tried to 'fix' what wasn't broke...and used lots of gobblygook to try and convince us. AND the guests.  And there were some out there who actually kept blaming US..."well, you don't understand how things have changed', or you have to change with the times' or..."gas is high and no one is traveling' (that one was particularly rich).... And the 'changer' came across as patently sactimonious and 'thought he smarter than the traveler' ( he actually implied this'...guess what?  HE was wrong and now Airbnb is in the toilet....BUT...so are many of us, hosts who chose to or had to quit because the system was killing their bookings...Good work Mr. Chesny.  But knowing that kind of arrogance, he will never back down, even on the steps of the bankruptcy court....what a shame...it was a grand grand platform for most of us....

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