Introducing new Airbnb Categories

[Airbnb]

In May, we introduced Airbnb Categories – a new way of making millions of unique homes discoverable to guests who would have never known existed otherwise. We want to ensure guests looking for a unique space, like yours, can easily find it in categories and feel enticed to book. 

So, we’re introducing new Airbnb Categories:

• New: Listings added to Airbnb within the past 10 weeks
• Trending: Highly rated homes receiving more listing views than the previous week
• Hanoks: Traditional Korean homes constructed of natural materials 
• Top of the world: Places guests can stay around 10,000 feet above sea level, often with stunning views
• Adapted: Spaces confirmed to include accessibility features, like step-free paths to the guest entrance, a bedroom, and a bathroom
• Play: Listings with basketball courts, game rooms, trampolines, water slides, and more
• Private rooms: This update to our Shared Homes Category offers 1.2 million beautiful and affordable spaces of all types, excluding hotels

Additionally, starting early in 2023, you’ll also be able to check which category your listing is in and provide more specifics about your space – we’ll share more info about this soon. 

Read more about it on the Resource Center.

[Sybe]

@Laurelle3 Very interesting and thorough strategy, though it makes sense what you look out for and why. All guests are different and while some may use the categories, others like yourself may look out for very different things. Thanks for sharing your thoughts! 😃

[Kristina46]

LOL regarding wine glasses. . As a newbie host in 2010 I probably threw a couple of wine glasses in the photos.  It’s hosts doing that you know. They think they are setting up an architectural digest photo shoot. 😅

but up you did make me think I should look over my listing just in case I missed an errant wine glass 😅

[Laurelle3]

@Kristina46 I often think the wine glasses is saying come here and drink have a good time, party and what follows who knows. Maybe this is why there is some complaints from hosts.

The coffee machine was a marketing tool which Airbnb recommended to have and promote. Yes we have a distant photos on the bench and leave different strengths of pods which are rarely used.

I think we are becomming puppets, robots and forever changing and adapting to the "New " suggestions, ideas that are arriving from Airbnb.

However, we need to make our own decisions as we are all grasping for the samething - Bookings. Some want more and some want fewer bookings for our buisness or money making machine with the help of Airbnb or other platforms.

[Stephanie-G0]

very well said!

I realized that in search results the cover photo i have chosen for the listing does not appear.  instead they show a picture of the whole building or living room which are also in my listing but not eh cover photo. I find this rather off putting for potential guests looking for a room to stay. I am trying to get an answer from Airbnb but no luck yet...

[Bhumika]

Hi @Stephanie-G0 ,

If the cover photo you have chosen doesn’t appear the way you like, you can Add the cover photo again after deleting the existing one. This should update your cover photo to your liking.

I wanted to share this thread that discusses a similar solution : Changed cover photo . I hope it helps! Do let us know if you are able to change it back to the desired one.

[Stephanie-G0]

Thank you Bhumika, 

I tried that and it still did not change the picture. I will read further thru the thread but I also put a request in with the costumer support. very frustrating.....

[Stephanie-G0]

Hi Bhumika, 

I received this answer today from Airbnb. I am pretty upset about this. I don't think a picture of the living room represents a rental of a bedroom correctly and turns of potential guests as they do not see on a first glance what they are searching for. So far I lost almost 18% of my bookings each month since the change to categories and cover photos.

"As per the team, Note that for the Rooms category, Hosts can expect to see the cover photo selected by internal teams. Once the best cover photo has been selected, the listing will display the selected cover photo in any search, unless someone accesses the listing with a direct link (Host-selected photo will be displayed in this instance)."

[Laurelle3]

@Stephanie-G0 if the cover photo you want isn't there as mentioned by @Bhumika you can change it. By going to

1. Menue

2. Listing 

3 Under cover photo it then says change.  It should work.

4 Or you can move your photos around or add photos

 When I looked at my local area of rooms there was a mixture of kitchettes, bedrooms, varandahs and views.

Maybe Airbnb has put the most appealing photo first because from all the algorithms people may be looking at living areas or bedrooms.

Not necessary what we like to be there. So have another go of changing photo.

I suggest have a look at accommodation around you and look at their photos for research. 

This is the exciting world of Airbnb and we have to be the master or mistress.

[Stephanie-G0]

Laurelle3, thank you for your reply 🙂  i tried all that multiple times and spoke to Airbnb. Today i got his answer. therefore no mater how many times i change it it will be chosen by Airbnb. 

"As per the team, Note that for the Rooms category, Hosts can expect to see the cover photo selected by internal teams. Once the best cover photo has been selected, the listing will display the selected cover photo in any search, unless someone accesses the listing with a direct link (Host-selected photo will be displayed in this instance)."

[Lori2666]

When scanning through the categories are strange and hurting many hosts. For instance you simply need one for downtown or “close” to cities. I just want to be near where I want to go and most others do also. 

[Bhumika]

Hello @Lori2666 ,

Noted your concern. But I would like to highlight here that the main goal of categories is to organize homes based on their style, location, or proximity to a travel activity. This enables guests to discover millions of unique homes they may have never known existed -- or have thought to look for. 

Listings in categories are ranked based on a number of factors including quality, price, popularity, proximity in the case of location searches, and photo quality. So even if your search is limited to ''downtown'' or ''close to cities'', It will give you a variety of options to suit your demand.

I hope this helps resolve your concern. Thanks.

Bhumika 

Can't find what you're looking for? Click here to start a conversation!

[Huma0]

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@Bhumika 

Well, this is partly what is problematic. Instead of showing guests what they are actually looking for, Airbnb is showing them 

---

@Bhumika wrote:

unique homes they may have never known existed -- or have thought to look for. 

---

In most cases, that is NOT useful. Before the Summer Release, and the introduction of categories, I found it easy to navigate the search as a guest and find what I was looking for. After, it became a complete nightmare. 

Last time, it took me several attempts (I kept giving up and then trying again another day because it was so time consuming) to find what I was looking for, even though I know there were MASSES of listings that fit my criteria as I wasn't looking for anything that niche. 

Eventually, I found something ideal, but the dates I was being shown were in November and I wanted to go in the summer. If I wasn't a host who was already aware of all the issues with the new search functionality, I would have assumed those were the first available dates. Instead, I had the knowledge to go to the listing and scroll through the calendar and find weekend availability every month from July to November and book the dates I wanted.

If I had not been a host, or if I had not had a Superhost voucher to use up, for sure I would have given up on Airbnb and booked elsewhere.

I am sorry, but I don't believe denying customers what they want and trying to shove something they don't want down their throats is the best strategy.

[Bubba-Lee0]

That's all well and good regarding the goal of categories but what you people simply are not getting is, aside from Brian Chesky, **[Content removed in line with the Community Center Guidelines] maybe 0.03% of AirBNB users, no one cares about the stupid categories.  

The vast majority of guests have a place they need to go at a certain time for a certain number of people. They are looking for traditional accommodations that suit their needs. They aren't looking for a tree house. They're not looking for a yurt. They're not looking for a cave.  They're certainly not focusing on places with pianos. (Seriously? How entitled!) Y'all are completely out of touch with reality here.

They're looking for a house or a room share that accommodates X-number of people within X number of miles of where they need to be on this date.

People with bizarre places are getting featured, meanwhile the rest of us are wondering why we're not getting booked. The home screen when you log on to "traveling" features exotic homes in South Africa, Brazil, etc.

What's even more confusing, especially people new to AirBNB, they see the search engine at the top that implies you have to book for a week. Who the Hell thought THAT was a good idea? Again, completely out of touch with your client base.  #MarketingFail

What's even more of a #MarketingFail is pre-populating dates for people. The implication is, "This is the earliest date this accommodation is available". Really, really REALLY dumb idea. Only a cubicle dweller would come up with something that bad.

Instead, you should have a traditional search engine that doesn't focus on anything special, that doesn't imply you have to book for a week (just put "Dates") and then if you reaallllly must insist on people being able to search for Cycladic houses (wouldn't it have been easier just to say Houses in Greece? <rolleyes> ), put in a key word search function.  That way the 0.00002% of AirBNB clientele who need something bizarre or extremely specialized can look for a Yurt with a Grand Piano in the Desert.  And the rest of us can easily find a traditional home where we want and when we want. 

[Patricia1945]

You nailed it 

[Bhumika]

Hello @Bubba-Lee0 ,

As a part of community , we welcome the feedbacks we receive from the hosts regarding any new updates. As I acknowledge your feedback, I would also like to tell you to be respectful and refrain from using words that do not align with the community guidelines.

Thanks, 

Bhumika

Click start a conversation to ask the Airbnb Community! 

[Tina9064]

This is spot-on. Every other travel accommodation search engine out there sticks to the basics....enter where you're traveling to, the dates you want and maybe a filter or two.

Where did AirBnb come up with the idea that the vast majority of travelers are just sitting at home, swiping their cell phones, with money to burn, thinking, "hmmm, maybe this weekend I'll look for a yurt, out on an island in the middle of Timbuktoo, that's got a tree house for my kid, and a tent for my cat."

Unique homes are a nice idea, but ones that usually charge a hefty rate, which is probably why AirBnb likes them so much, more fee money and the rest of us who try to make the most out of our spare bedrooms, AirBnb's bread and butter of the past, are left out in the cold.

Are these "ideas" ever run through a trial committee, or even just an assorted group of hosts?

[Casey242]

You described my FRUSTRATIONS to a T! 

Since the Summer updates, I have dropped 16% on my occupancy rates! If I'm confused with the new search functions, categories, etc. I'm sure my potential guests are as well!

[Deb75]

This is so false...so misleading and untrue.  In my community (mountain/tourist/small) we were devastated as a search would take the traveler far far away from our listings. From being booked for 5 years, to no bookings.  STOP trying to decide for travelers what they want!  STOP IT...they wanted OUR area and the stupid site took them miles and hours AWAY from our area. Are you folks that clueless about what people want, especially for a getaway weekend?  We are within 90 minutes of a large city. OUR clientele were in search of a quiet, secluded charming mountain property.  IN THIS AREA, reachable within 2- 7 hours by car.  These particular Tennessee mountains (NOT the Smokies)  are very popular for visitors from 5 states within that time frame.  Why send them to something in the Smokies or North Georgia when they want OUR area?  I was even 'sent' to Mexico on one search when I entered a price point!!   Ridiculous.  And we have all checked this 'program' and it's insane.  You cannot find the properties in this area that you could find before. Like mine...

[Kristy216]

I absolutely agree!! Smaller secluded mountain rentals are on the back burner and feeling the separation between upscale accommodations and rural seclusion. Intimate is a important to some. Small mountain areas have that option in smaller but exceptional listings.

[Kristina46]

As a longtime host (I signed up when Airbnb was a brand new startup, and have a low listing number to prove it!) I had never actually used Airbnb as a guest until recently. So I got the experience of searching through listings myself. We were looking for a place in the Old Town of a certain European city.   Here's how I searched: 

--Location. City center, or just adjacent. No exceptions. No places outside town. Map with prices the most useful tool. See a price, click on it, get to listing. Nice. 

--Price. Certain places looked beautiful, but we are on a budget. Airfare over took most of our budget as we have to travel from Hawaii. Even with my Super Ho coupon, we are still on a budget.

--Reviews. Scanned the first few, didn't read the details. I know how guests can be. 

NOT a factor in my search:

--Categories of any kind. They are simply fluff on the home page. 

--Overall stars. It's really hard to maintain five because any downgrade in stars by one nitpicking guest drags your average down and you can never mathematically recover to five again. 

--Superhost and Instant Book. SH can be hard to maintain and is not really a sign of a great host. Lack of SH is not the sign of a bad host. I have never been set on IB, so I wouldn't expect anyone else to be.

--Cancellation policy. I respect hosts' need to use this as I have to set mine on strict. Once my mind is made up I would not want to cancel on a host. 

[Bhumika]

Hello @Kristina46 ,

Thank you for relaying such a detailed feedback on criteria's that are important to you as a guest. Would love to know more about you using the ''categories'' and whether it makes any difference to the way you search properties as a guest.

Thanks,

Bhumika

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