Laura's Letter: Superhost Week 2018 recap

[Laura_C]

February 7, 2019

Hi everyone,

Congratulations to all of you who achieved or maintained your Superhost status in the January assessment. It’s an awesome accomplishment. Thank you for continuing to set a wonderful standard for hospitality in our community.

Your commitment to excellence inspires me, and that’s why it was such a thrill to help create and launch Airbnb’s first ever Superhost Week in December. It was a chance to highlight all of you to our guests and to celebrate and recognize everything you do. I hope you enjoyed it as much as I did. Here are a few highlights:

• Social spotlight: We filled Airbnb’s social-media channels for the week with Superhost stories and profiles, and the response was fantastic. More than 7 million people engaged with the content on Facebook, including this video of Superhosts James and In Ja, of Hollywood, California. Dan, of "Danville," Florida was featured in our most-watched video on YouTube. And on Twitter, Superhost story tweets were seen by more than a million users.
• Marketing to guests: Superhosts were featured in a banner at the top of Airbnb’s home page to give Superhosts more visibility. More than 8.8 million people saw the banner, and more than 160,000 people saw our brand new guest-facing web page. The page gives guests a better understanding of what the Superhost badge icon on your listing represents: the amazing hospitality you provide!
• Updated Superhost page: We also made changes to our Superhost page, to make it easier for you to learn about and take advantage of your rewards.
• New long-term hosting policy: We introduced new criteria to ensure that those of you who host longer stays have fair access to the program. Before, hosting 10 stays was the only way hosts could qualify for Superhost status; now, hosts can qualify if they host 10 stays or if they host 100 nights with a 3-stay minimum. These changes seemed to resonate well with hosts. I was pleased to see responses like this one, from host Gilles, of France, in the Community Center: “Thank you for taking into account the requests of long-term hosts to allow them to access Superhost status. Thanks to Airbnb for listening to the needs of the hosts and coming back with new strategies to meet their needs.”
• Community Center interaction: That brings me to my own favorite part of the week: getting to interact with hosts from around the work in our Community Center! I wrote a letter in our Community Center at the start of Superhost Week, and more than 45,000 hosts read it, and there were more than 1,400 comments. We’ve read each and every one, and during Superhost Week, I had the chance to respond and chat with many of you. Thanks to all of you who sent suggestions and ideas. We’ll be looking to you for inspiration as we continue to improve the Superhost program.

Congratulations again to those of you who are Superhosts. We appreciate all you do— and so do Airbnb guests. In fact, over one of Airbnb’s busiest nights of 2018, one out of every three Airbnb guests were staying with Superhosts! That’s a testament to how much Superhosts help power the Airbnb community. Thank you.

Happy hosting!
Laura

[Laylyn0]

Hello from Philippines, mabuhay and congratulations to fellow superhost!

[Ketut4]

Congratulation to all superhost,

Greeting from Ketut Tinggen, Bali

[Afiza0]

hi ketut! Afiza here! stayed at your hostel last october 🙂 good to see you here 

[Noelene4]

I have  2 superhosts and thanks to the staff of AIRBNB and to the wonderful people that they send to my home 

Good Luck to you all

Noelene New Zealand

[Gil68]

I am very happy to be part of the Superhost team.

[Hennie-And-John0]

Greetings & Congratulations to all SuperHosts. From John & Hennie, Anchorage. Alaska.

[Clive54]

Hello from Auckland New Zealand. I'm 84 years old but Airbnb keeps me young. Many guests come for diverse reasons such as pin ball competitions, model, full size car & motorbike racing, kayak events to name a few. Then there's the family visits, Christmas and wedding gatherings and guests from all over the world arriving or finishing their holidays. It's so rewarding to share and contribute to their enjoyment even in a small way.

[Laura_C]

Hi @Clive54, that's wonderful! Thank you for sharing your experience and adventures, we are very lucky to have you hosting and offering such an amazing time to your guests. I'm sure the enjoyment goes both ways! Laura

[Cari26]

Hi, I feel very grateful to belong in the community of superhosts. I truly appreciate the opportunity given to me by Airbnb. Congratulations to all of us.

[Maxine55]

Hi All,

It's a beautiful thing  to be rewarded for all our good efforts. Equally nice is being listened to,  encouraged, and supported. Thanks to the airbnb team that makes it happen! 

  I am truly happy to be noticed and given top priority for the time I've invested in  achieving an authentic high quality experience all in the name of sharing. Loving it all the Way!

Maxine Isaacs, Miami Gardens, Florida. USA

[Noel99]

Hello to fellow superhost, my pleasure to be part of this elite group of airbnb. I'm Noel from Manaoag Pangasinan, Philippines! Kudos to erveryone.

[Anthony-Mark-Matsuo0]

Hi, I'm Mark Matsuo, sending my best from Tokyo to Manila.

Well done and it's an honor to share this badge with all Superhosts!

Thank you Laura, and the tremendous efforts of the entire Airbnb team and the unsurpassed platform Airbnb provides for us hosts to express ourselves and our shared passion in hosting and welcoming people from all over the world to our homes sharing the beauty of our cities and countries.

Decided to put up all of my investment properties on Airbnb and decorating and furnishing the place with Airbnb in mind allowed me to put in a certain love and creativity to each property ❤️

[Florence417]

Thank you Laura.  

Im a Superhost from Staten Island, New York.  

[JoseManuel65]

HI ,I'm Jose Paez, it was a pleasure hosting to Airbnb. Congratulations all superhost.

[Sandy162]

 Greetings from Cape Town, South Africa to all my fellow Super Hosts. Thank you for the wishes, Laura and here's to a great hosting year ahead 🙂 for all of us .........