Laura's Letter: Superhost Week 2018 recap

[Laura_C]

February 7, 2019

Hi everyone,

Congratulations to all of you who achieved or maintained your Superhost status in the January assessment. It’s an awesome accomplishment. Thank you for continuing to set a wonderful standard for hospitality in our community.

Your commitment to excellence inspires me, and that’s why it was such a thrill to help create and launch Airbnb’s first ever Superhost Week in December. It was a chance to highlight all of you to our guests and to celebrate and recognize everything you do. I hope you enjoyed it as much as I did. Here are a few highlights:

• Social spotlight: We filled Airbnb’s social-media channels for the week with Superhost stories and profiles, and the response was fantastic. More than 7 million people engaged with the content on Facebook, including this video of Superhosts James and In Ja, of Hollywood, California. Dan, of "Danville," Florida was featured in our most-watched video on YouTube. And on Twitter, Superhost story tweets were seen by more than a million users.
• Marketing to guests: Superhosts were featured in a banner at the top of Airbnb’s home page to give Superhosts more visibility. More than 8.8 million people saw the banner, and more than 160,000 people saw our brand new guest-facing web page. The page gives guests a better understanding of what the Superhost badge icon on your listing represents: the amazing hospitality you provide!
• Updated Superhost page: We also made changes to our Superhost page, to make it easier for you to learn about and take advantage of your rewards.
• New long-term hosting policy: We introduced new criteria to ensure that those of you who host longer stays have fair access to the program. Before, hosting 10 stays was the only way hosts could qualify for Superhost status; now, hosts can qualify if they host 10 stays or if they host 100 nights with a 3-stay minimum. These changes seemed to resonate well with hosts. I was pleased to see responses like this one, from host Gilles, of France, in the Community Center: “Thank you for taking into account the requests of long-term hosts to allow them to access Superhost status. Thanks to Airbnb for listening to the needs of the hosts and coming back with new strategies to meet their needs.”
• Community Center interaction: That brings me to my own favorite part of the week: getting to interact with hosts from around the work in our Community Center! I wrote a letter in our Community Center at the start of Superhost Week, and more than 45,000 hosts read it, and there were more than 1,400 comments. We’ve read each and every one, and during Superhost Week, I had the chance to respond and chat with many of you. Thanks to all of you who sent suggestions and ideas. We’ll be looking to you for inspiration as we continue to improve the Superhost program.

Congratulations again to those of you who are Superhosts. We appreciate all you do— and so do Airbnb guests. In fact, over one of Airbnb’s busiest nights of 2018, one out of every three Airbnb guests were staying with Superhosts! That’s a testament to how much Superhosts help power the Airbnb community. Thank you.

Happy hosting!
Laura

[Harta0]

Love and peaceful greetings from Bali

[Andrew1144]

It looks like a smoke detector and costs about the same. Pretty easy to install.

Andy, super host in Big Bear, CA; entrepreneur and firefighter 

[Judy313]

Small white box purchased at a hardware store.  Very important to have.  

[Nikki179]

 No in NZ they are not required , I assumed they would only be used in houses with gas ?? My husband is a certified builder here & stated that they were not required. Is there something we need to do regarding, informing Air bnb of this? Or our guests ? 

[Linda701]

Hi Julia;

Linda from Chicago, Illinois, USA. 

I found combined fire alarm/CO2 monitors at my local hardware store.  They are now designed to work for 10 years.  Mine look like a basic fire alarm, round and about 6-7 inches in diameter.  That technology should be available to you also.  I love that I could put a battery in and not have to replace the whole unit for a decade.  The battery still 'beeps' when it needs to be replaced, but that is a minor bother. 

I made a note of the fact that I have this technology on my listing's description so that guests would know that it's here.  One more added piece of security for them.  It's a simple and effective marketing aid.    

[Ryan642]

Airbnb hosts you can add me as a friend here by clicking my profile and then clicking add friend button.

[Sandra1573]

hello superhosts around the globe..this is sandra saying hi from the sunny state of goa in india:)

[Goga5]

Congratulation to all superhost,

Greeting from Wonderful city Georgia, Tbilisi !

[Sami85]

Hello for all superhosts this is Sami from Oman ( wadishab) .. 

[BáTrung0]

Hi,

I’m Bá Trung, from Vietnam. I have a one question, when Emoji can use in type messenger Airbnb? One more question 🙂 Today, I co-host not fee for many host, This is only an introduction to increase the view rate. It's really hard to have confidence or sign a cross-country contract. I see the interaction between Co-Host and Host only successful when Airbnb guarantees.

Thank you ❤️

[Asela1]

Hi I am Asela from Sri Lanka my congratulations for all superhosts  My pleasure to be in the group 

[Sanjaya0]

Many greetings from Sri lanka! So happy to have earned the Super host badge!

May we all have the fortune of having this badge for as long as we host!

Love you all !!!

[Rohin3]

What a great experience ... So many people from different countries. , It's like I am traveling the world sitting at home

Airbnb Rocks

[Kenny103]

Hi, I’m kenny from Malaysia.

[Tashi-Lhamu0]

Greetings to all the fellow superhost.I am Tashi from Gangtok,Sikkim.

I would like to take an opportunity to thank Larua and  team AIRBNB for giving us all this platform to serve to our esteemed guests.