Laura's Letter: Superhost Week 2018 recap

[Laura_C]

February 7, 2019

Hi everyone,

Congratulations to all of you who achieved or maintained your Superhost status in the January assessment. It’s an awesome accomplishment. Thank you for continuing to set a wonderful standard for hospitality in our community.

Your commitment to excellence inspires me, and that’s why it was such a thrill to help create and launch Airbnb’s first ever Superhost Week in December. It was a chance to highlight all of you to our guests and to celebrate and recognize everything you do. I hope you enjoyed it as much as I did. Here are a few highlights:

• Social spotlight: We filled Airbnb’s social-media channels for the week with Superhost stories and profiles, and the response was fantastic. More than 7 million people engaged with the content on Facebook, including this video of Superhosts James and In Ja, of Hollywood, California. Dan, of "Danville," Florida was featured in our most-watched video on YouTube. And on Twitter, Superhost story tweets were seen by more than a million users.
• Marketing to guests: Superhosts were featured in a banner at the top of Airbnb’s home page to give Superhosts more visibility. More than 8.8 million people saw the banner, and more than 160,000 people saw our brand new guest-facing web page. The page gives guests a better understanding of what the Superhost badge icon on your listing represents: the amazing hospitality you provide!
• Updated Superhost page: We also made changes to our Superhost page, to make it easier for you to learn about and take advantage of your rewards.
• New long-term hosting policy: We introduced new criteria to ensure that those of you who host longer stays have fair access to the program. Before, hosting 10 stays was the only way hosts could qualify for Superhost status; now, hosts can qualify if they host 10 stays or if they host 100 nights with a 3-stay minimum. These changes seemed to resonate well with hosts. I was pleased to see responses like this one, from host Gilles, of France, in the Community Center: “Thank you for taking into account the requests of long-term hosts to allow them to access Superhost status. Thanks to Airbnb for listening to the needs of the hosts and coming back with new strategies to meet their needs.”
• Community Center interaction: That brings me to my own favorite part of the week: getting to interact with hosts from around the work in our Community Center! I wrote a letter in our Community Center at the start of Superhost Week, and more than 45,000 hosts read it, and there were more than 1,400 comments. We’ve read each and every one, and during Superhost Week, I had the chance to respond and chat with many of you. Thanks to all of you who sent suggestions and ideas. We’ll be looking to you for inspiration as we continue to improve the Superhost program.

Congratulations again to those of you who are Superhosts. We appreciate all you do— and so do Airbnb guests. In fact, over one of Airbnb’s busiest nights of 2018, one out of every three Airbnb guests were staying with Superhosts! That’s a testament to how much Superhosts help power the Airbnb community. Thank you.

Happy hosting!
Laura

[Mary-and-Family0]

Hi i am Thuy Nguyen from Vietnam, greetings to all Superhost 

[Rose215]

Hello to all Airbnb Family Host,

its a pleasure to be named Superhost.  we never realised that we will reach this point in allowing airbnb members to share our family retirement  resort to become hub of family get togethers and yapi's bonding reunions.

Great experience.

[Rose215]

hello Laura

Papas Garden became trending posted by a vlogger guest. i like his comments, appreciation and inviting impression, how do we post this to our twitter account?

just thinking!

maam Rose

[Jenny665]

Hello, I truly appreciate the opportunity given to me by Airbnb that to belong of superhost.

Best Regards ,

[Marcel190]

Hello I’m Maricel, Airbnb Superhost from The Philippines. Congratulations to all of us! 

[Steve-And-Jan1]

Hi from Boomerang Beach NSW Australia to all supperhost, we appreciate the opportunity given to us by AIR BNB, keep up the good work.

[Lilibeth6]

Hi! I’m Lilibeth Akinaga in San Juan, Surfing Capital of the Noth, Philippines. Congratulations to all super host. 

[Anupama1]

Thank to Airbnb, Laura for this wonderful platform and hello to all fellow Super hosts. I am Anupama from Chandigarh India. It's been a fun filled journey thank you for all.

[Karim62]

Hi everyone, this is Karim from El Gouna Egypt. Happy to be with all you great superhosts out there!

cheers

[Christine1608]

Congratulations to my fellow superhosts.  Great job. Christine,  Aviemore,  Bonnie Scotland 

[Jay-Purcell0]

So happy to be a Super Host. Always pleased to host new and existing clients and to make them feel wanted and valuable. Jay

[Stephen460]

Hi Happy to be a Superhost - Nothing better than making your guests stay memorable and exceeding their expectations - Steve from Southsea 

[Yasmin2]

I'm honoured once again to be a Super Host and could never take this for granted as it is always appreciated as a reminder that its not about doing enough, its about being enough and to be my full self and then hosting and work becomes a joy...therefore true hospitality is treating someone like they belong, before they belong, until they belong- is a gift to everyone!

[Laura_C]

Hello @Yasmin2, your post made me smile 🙂 Thank you so much for sharing you mission and how hosting makes you feel — making others feel like they belong is a gift, and it turns the experience of traveling a truly wonderful one. Congratulations on your Superhost status and happy hosting! Laura

[Katie54]

Hello from Katie

In Poundbury Dorset UK 🇬🇧