Hi Gabriel, your apartment is very beautiful and spacious. A couple things:
Changing the title of your property would be helpful to attract more guests - your apartment is too elegant to be referred to as a "Club." You could review other listing for coastal properties for some inspiration (even in other areas). I also agree with other hosts' suggestions to enhance the description to differentiate your property from others and make it stand out.
I think adding the the size of your apartment in square meters to your description of the space would be a good thing to highlight since it seems to be quite large.
I think you definitely need to get professional photos taken - they are critical for generating more bookings. I used a photography company that does alot of photography for realtors for the properties they list for sale. They offered a lower cost package that I chose.
Adding some wall art, plants and dressing up the beds with things like european shams, decorative pillows and throws would warm up your beautiful apartment and make the photos (and a stay at your place) even more appealing. *FYI, I am not the best with decorating so I hired a professional by the hour and she was worth every penny. I did the shopping for decor and accessories with her guidance prior to her arrival, which save time and money. I continuously get compliments on my property from guests when they book and after they arrive, and we are booking up even though the season here is slowing down.
Creating a rich experience for your guests is essential to attract more bookings. Use colors, decor and furniture, accessories and practical things (e.g. coffee mugs, coasters, serving platters, etc) inspired by your distinctive local/regional culture and icons, as well as your coastal location and lifestyle.
Prior to taking professional photos, set up experience enhancing "vignettes" throughout the apartment: for example, one photo could show a wine bottle, wine glasses and flowers in a vase on the balcony table; another could show the gorgeous dining table beautifully set for a meal, with candles, a gorgeous floral centerpiece, etc. Show a sumptuous charcuterie board with attractively arranged meats, cheeses, fruits and crackers on the white kitchen counter next to a bottle of wine and some wine glasses. Place lush white towels near/over the side of the tub and add lit candles next to are near the tub.
I agree that researching the pricing of comparable short term rental properties in your market to ensure your rates are competitive is key to attracting more guests. Also, since it is low season now, I agree with reducing the minimum night stay to two nights.
Good luck and best wishes! There is a wealth of knowledge in all these replies from Airbnb hosts that will help you increase your bookings.
