Location ratings have always been a problem on AirBNB. In its original form, it was supposed to indicate if the area of the listing was safe. This was intended to alert guests if they were going into an area where their car could be broken into, mugged on the street, etc, so that the guest could take extra precautions for their safety.
What it turned into was a mechanism for guests to give low ratings if they just didn't like the location. As in, it was a bit too far from what they wanted to do or where they wanted to go. It its current form, it makes absolutely no sense. I have not had too many issues with locations recently, but earlier this year had a rash of 3s and 4s in location, mostly over the summer where tourists came to down and wanted my house to be closer to their daily activities.
Location isn't going to go away and unless its a serious problem with the guest, best to just ignore low ratings in this category and don't even reply in a rebuttal review comment.
