I don't have anything helpful to add, but I must say that I love the name of your community. We have a road outside of our town officially named "Nameless Road" and I wish we were located on it.
Actually, I do have something to add. People can also search by zip code and (in many places) by neighborhood names. We happen to be in both a well-known zip code and a well-known neighborhood. Austin is a tourist city and lots of tourists know very precisely where they want to stay. Fortunately, our listing is popular enough and well-ranked within our price range that we tend to show up on the first or second page of the search results even when people search just "Austin", a metro area of 2 million people and about 11 billion AirBnB listings.