In case you missed this

[Amy38]

https://www.nytimes.com/2017/06/17/technology/airbnbs-hosts-professional-hotels.html?hp&action=click...

Here is where were going, folks and we are Outnumber them.

[Fred13]

Fascinating reading. I do agree that minimum standards (to meet guest expectations) is important to the 'brand', as well as consistentcy of behavior by hosts, but how to achieve those goals is the tricky part.