As I looked at my upcoming reservations I noticed the inevitable slow season of January. With only 10 days booked for two listings I need to get my marketing up.. This is what I'm doing.
I have a google document where I keep track of ALL my guests information, including my own notes. What do I have in my document?
Now back to Marketing:
I'm sending a "Happy Holidays" email to my guests, with the shown photo. It's a template I wrote but I also personalize it by adding a "how's your grandchild?" note within the body of the email. I also give them a special discount at the moment of 20%. Why? Because these are proven guests, I already know them and they know my home. I'm already discounting my prices by 10% so an additional 10% makes them feel special and puts money in my pocket.
It's time consuming but I just started sending it (only 4 so far) and one of my guests (from 5 years ago) remembered me, a particular chair his son loved, and it's interested in the discount.
Greta idea @Evelyn0,
I know you are a person who uses Google so might I suggest you save some time and use Google Sheets and there is an awesome Add-on called Not Yet Another Mail Merge. Once you have it setup, you send it out and it also tracks who has opened it. I use this to email my student's parents everyday and it is very slick. If you want a quick run through, I could show you over a Google Hangout.
@Evelyn0 Girl, you know momma wants in on this action.
Edmonton Dave and Deb (Vancouverite here), I would love a lesson in the google 'not a merge' as I also send emails out but this year I'm doing a Happy New Year one instead of Merry Christmas one.
Great post, thanks for sharing. :)
Has anyone else been doing anything similar?