Hi @Robyn216. You can effectively do whatever you want with your pricing.
If you are wanting to offer a price reduction, you could send a general Airbnb message to each of your best guests to let them know. But as @Emiel1 has stated, this must be done manually at the time of an enquiry or booking. So be very sure of your pricing.
If a guest already has a confirmed return booking, you could always send a special offer.....
Just remember to always take into account if you already offer any weekly or longer term discounts, as these would still apply and could affect your total payout.
On the other hand, I have done both these:
1. When I have had a past guest email me without a booking, I’ve just changed my daily rate for the days they wanted in the calendar.
2. I’ve offered my 2017 or 2018 price they previously paid, during a shoulder season, not the higher, current peak season daily rate. With any preset discounts, they still are winning.
Hope this helps.....
🙂
Cathie