Pricing strategy for new, second listing in same house

[Annabelle---Christian0]

Hi everyone! I've been Airbnb'ing one of the rooms in my home for about a year and have had a great experience. It's been such a great experience that I decided to put another room in my home as a second listing on Airbnb.

My question is about pricing strategy for the second room. If you have first-hand knowledge in doing this (because you did exactly what I just did), I'm open to hearing your experience.

Which should I do from below?

Strategy 1: Lower the price on the new, second listing to attract more guests and get more reviews.

Pros - attract more guests more quickly and get more reviews.

Cons - I'll be undercutting my other established listing. 

Strategy 2: Sync the price on both so that guests get the same price regardless of which room they pick.

Pros - I won't undercut my listing and, theoretically, "double" my revenue.

Cons - My second listing doesn't have any reviews so might not attract as many people

Strategy 3: I'm open to hearing another strategy!

Thanks in advance!

[Emiel1]

Hello @Annabelle---Christian0 ,

I noticed you allready setup 2 listings, with different pricelevels. Simply price the second one for it's real value and no tricks at all. It's good to let people know there is a second listing. Would recommend to upload a cover photo to your homepage, and use the link to promote the listings (social media etc) : https://www.airbnb.com/users/3811839/listings. Also usefull link to "reroute" potential guests to your other listing (link is never blocked in Airbnb message system)

Best, Emiel

[Linda108]

I think @Emiel1 response is on target, @Annabelle---Christian0.  Alternatively I suggest you consider what I did.  I have a primary guest room and a secondary guest room rather than have two listings.  I determined that a private bath was desireable to many high quality guests.  So, I am able to accommodate various party configurations.  My nightly rate is based on 1 or 2 people using the primary guest room.  If the traveling party is 2 but they do not want to sleep in the same bed, the secondary room is available for a charge.  If the traveling party is 3 or 4, I charge an extra guest charge.  I love that I can accommodate different party configurations.   Also, looking at my stats, compared to when I only had the one guest room the addition of the second guest room reduced the number of booked days by 10% but increased my income by 50%.  Love it!   More money and less effort.  Something to consider.

[Annabelle---Christian0]

Thanksf or the tips @Emiel1 and @Linda108! I really appreciate it.