Because the security deposit is only collected if there are damages, having a (reasonable) security deposit hasn't decreased my bookings. Be sure to outline in your rules the charges/consequences of violating a rule & what you charge per hour if your time is required. (Like lost key will require re-keying at $x, which includes your lost wages at $/hr).
Think of the biggest thing a guest could damage/break and then set your security deposit around there. If you don't have anything valuable in your place, make it enough to cover a lost key/rekeying.