How to increase booking percentage

Jason286
Level 2
United States

How to increase booking percentage

Hey guys, 

 

We have been a host for almost 1 year now. I believe we have an amazing house. We are very close to downtown Atlanta. We have an average of 350 to 500 views per month. However we have not gotten more than a 3% booking percentage. 

 

I am looking for true honest suggestions on how to improve that percentage. 

 

Thank you in advance! 

 

Jason and Melisa 

The Kimball Kabin

7 Replies 7
Marzena4
Level 10
Kraków, Poland

@Jason286 Prices? Have you ever received an email from airbnb informing you that a potential guest booked somewhere else because the price there was lower?

// "The only person you can trust is yourself"

Hey Man, 

 

If I could look at your listing pictures and average price I may be able to give you a better opinion.

 

 

I think everyone who is searching has there own unique taste in location and home decor so that is the random factor.

 

For me I try give them exactly what they want to see.(Eat, Sleep, Shower)

A Clean looking well made Bed.

A home that doesnt look too cluttered.

Clear well lite Pictures of the areas people care about. No one cares about a picture of Atlanta Skyline unless you live in a highrise lol.

 

Bedding:

I would go with solid netural colors and no crazy patterns especially floral. I think about men and women who may be looking; and come on...what man wants to sleep in pink floral sheets if he had a sober option.

 

Make sure the kitchen and bathroom counters have little to nothing on them... I know its your home but people dont want to see a bunch of extra junk sitting around.

 

and **Pricing... 

You need to go in and adjust your pricing to the absolue lowest that you can rent it where it is worth it to you. As you gradually get more booking you slowly increase the price. That will tell you what the market is willing to pay.

Just because you think its worth 500 a night doesnt mean someone wants to pay that.

I try to keep in mind the idea of Airbnb is to give a lower cost alternative to a hotel. 

My weekday prices are generally lower. My Weekend prices are a little higher// but reasonable

 

Maybe use a formula to start //

ie if your place can accomadate 4 people think of it as $30 to 40 per person per night so $112 to $160

 

if it accomadates 6 people at $30 to $40 per person price it from $180 to $240 a night

 

its just an idea to start your pricing lower but still making a profit.

 

Check your settings.

Ive seem to notice more people go with instant book rather than someone approving them to stay at your house... like what hotel does that lol... 

 

I dont add extra fees and discounts... like a cleaning, additional guest fees etc...// i just have one price and the cleaning fee and all that extra stuff is included: i think in term of what hotel has a dam cleaning fee...

Like who really monitors how many additional guest you have ?? and who wants to see all these dam fees. 

If you do a safety deposit i would NOT make it some crazy amount... 

 

Just keep it simple. One "reasonable" Booking Fee

 

I also do flexible Cancelation... who wants to risk losing all there money if something comes up and they need to cancel... The only time i would consider a strick Cancelation is during a special event like the SuperBowl //  

 

 

so again... compare your place to what is renting in the area and price it a little lower (your absolute lowest)

Keep your bedding and decor , neutral, clean, and clutter free

 

if you have already done all of this and your place still isnt renting... then hell man.. you need to sell the house and go buy some beer, cause no one wants to stay in that neighboorhood lol..

 

Good luck !!

Dude you are a smart person! 

Can you email me I’d like to talk business with you! 

I could use a person like you and I’m certain you find a use for me! 

Network my friend when you see talent let the talent know!

 

 

Branka-and-Silvia0
Level 10
Zagreb, Croatia

@Jason286 we are booked solid compared to our competitors in the area  and have between 0,2 - 1 % booking rate 🙂 With 3% you are doing just fine

Farah1
Level 10
Seattle, WA

@Jason286 is your place still fully booked despite the 3% on stats? As long as you are still fully booked, I think there is nothing to worry about (at least for now).

Hi @Jason286,  what lovely rooms you offer, and to me the pricing looks more than reasonable--although do keep an eye on the pricing of other similar accommodation in the area.

 

What brings people to Snelville, and who are the guests you are targeting/getting?  Are they relatively local folks, for some getaway/relaxation time?  People coming for business in the area (as opposed to those who do some business as they travel)?  Or vacationers from near and far, drawn to your area by local attractions?  Maybe it's veterans, needing some peace and quiet (do you have a special for them, with some holistic healing involved?--I saw that in your bios) That can help you shape your description, to attract more of those folks.  For example, our cottage is located at the far outskirts of Seattle, in a neighborhood of other tiny houses and cottages. Most of our guests are visiting family nearby (who don't have enough space to accommodate them), or with family spread out around the area (ours is a good location for connecting N, S, E, and W of the city).  We also get a fair number of guests who want to take advantage of the Puget Sound/Cascade Mountain activities.  Tourists focused on downtown?  Not so much.

 

I would probably rewrite your overall description of the property to catch the interest of your target guests.  Perhaps emphasize the resort-type, relaxing environment and access to nearby communities (for business travelers).  Also, since each listing is for an individual room, briefly point out how they relate to the rest of the house.  Your family being in a separate wing on the far side of the house makes sense, but it was buried somewhere in the description of the large room.  Don't recall seeing any mention with the small room.   Here's an example:

 

Set in a peaceful and private 2-acre wooded property just a block from Norris Lake, the Kimball Kabin is a  rustic log cabin with all the modern amenities.  With swimming and tennis available nearby, you’ll feel like you’ve escaped to a true mountain resort.  And yet, downtown Atlanta is just 20 miles (xx minutes) away.

 

The Kimball Kabin is our family home, which we enjoy sharing with our guests.  Our family has a private area in the west wing, and our guests are welcome to share the common areas in the center of the house.  The Queen Suite is located on the far side of the common areas, and has a private entrance and bath.

 

I would also rewrite the description of each space.  Some questions I had while reading it:  With the queen suite, how large is it?  How does it work with the air mattress laid out?  I don't recall seeing any reference to the other room, but some families might prefer that to an airbed.  Is that a possibility?  How does the smaller room relate in the layout of the house?  Totally separate space?  In the west wing near your family?  Also, is the adjacent bathroom shared, and if so with whom....other guests?  your family?  only occasionally?

 

Somewhere in there I would also like to know about access and pricing for using the pool, tennis courts, lake access, etc.  Is a permit needed for fishing?  Can I get that locally?  $?

 

Finally....the rules.  I found them a bit intimidating.  Have you had problems with guests that prompted you to set fines for lost keys or entering private space?  Could you reduce the number of rules, and rewrite them in a more gracious way:  "please respect our private family areas, which are clearly marked".  Do you need to mandate ID for all guests, and a tour of the property?  If so, find a softer way to state it:  "For the safety and well-being of all our guests, we will give you a welcome tour of the property shortly after arrival.  Please allow 20 minutes for this, within 2 hours after your check-in".  Same with the visiting dog policy:  "Our dobermans, suzie and zach, are part of our family.  They are friendly, well behaved, and generally fine with other dogs.  If you wish to  visit with your dog, before booking please tell us a bit about your dog, and how you travel with them, and their socialization and experience with other dogs and strangers.  We want all of our guests, including the 4-legged ones, to be safe and comfortable here".   Or something like that.  

 

OK, this is getting long-winded.  Sorry!  I don 't know if any of this would improve your occupancy rate (as someone else mentioned, if you're fully rented your percentage of views to bookings doesn't matter).

 

If we ever visit Georgia yours looks like a great place to relax!

 

Best,

 

April

Quincy
Community Manager
Community Manager
London, United Kingdom

Hi @Jason286!

 

Welcome to the Community Center. 

 

What a lovely home you have! I can see that you've been receiving excellent replies from the hosts here. I thought you might find the guides that I found in the Community Center useful. 

 

Here are a couple of very helpful guides created by experienced Airbnb hosts. Many users find 'A Host's guide to Airbnb' and '25 tips to get booked' very useful. There are a couple of ideas that you could implement like the hosts @Jackson Brothers did on this topic.

 

I hope this helps!

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