Hi Alex, welcome to the group!
To attract more guests during the slow season, social media is a powerful tool. Here are some strategies:
Leverage Instagram & Facebook: Showcase your property’s unique features, like cozy indoor spaces, scenic views, and any nearby off-season attractions. Consistent posting with seasonal promotions or special discounts can engage potential guests.
Collaborate with Local Influencers: Reach out to local influencers or travel bloggers who might want to stay and share your property with their audience.
SEO on Airbnb: Optimize your listing title and description with seasonal keywords, like “winter getaway” or “off-season retreat,” to help it rank higher in search results.
As for the hot tub, it's definitely a great investment! Amenities like this are highly attractive, especially during the colder months, and can set your listing apart from others in your area.